Peloton asks members to film Bike and Tread workouts at home — what to know, how to get a standout submission

Table of Contents

1. Key Highlights
2. Introduction
3. What Peloton is asking for — the brief, step by step
4. How this brief differs from Peloton’s recent requests
5. Why brands like Peloton request user-generated content
6. Practical filming guidance: gear, framing, and settings
7. Editing and preparing files for upload
8. Privacy, rights, and legal considerations
9. Community impact and member perspectives
10. Real-world examples: lessons from other UGC programs
11. Checklist: how to prepare a submission that meets Peloton’s brief
12. If Peloton selects your clip — what might happen next
13. Safety-focused guidance for filming on moving fitness equipment
14. How to increase the chance your clip is used
15. Community reactions and commentary
16. Final recommendations for members considering submission
17. FAQ

Key Highlights

• Peloton is soliciting member-generated videos showing Bike and Tread workouts from two landscape angles: a selfie-style closeup while riding or running, and a wider shot of the machine in the home.
• The company sets specific technical and content rules (horizontal orientation, high resolution, natural lighting, no prominent third-party logos) and has allowed similar user-submitted campaigns before, though prior briefs differed on orientation and selfie filming.
• Members should weigh practical tips, safety and privacy concerns, and the submission terms before filming; following Peloton’s brief closely will improve chances a clip is usable in marketing or social channels.

Introduction

Peloton has invited its community to become on-camera contributors. Members who own a Bike or Tread now have the opportunity to shoot and submit short videos of themselves taking classes at home. The request asks for two distinct perspectives — an intimate, selfie-style angle capturing the rider or runner mid-workout and a wider shot that shows the equipment and the surrounding space. Peloton’s instructions go beyond a casual ask: the company prescribes format, orientation, lighting, apparel restrictions and other technical details, and it emphasizes an authentic, unfiltered feel.

This push for user-generated content (UGC) follows prior Peloton casting and filming initiatives and aligns with a broader marketing strategy many consumer brands use to foreground real users rather than staged advertising. The move invites questions about how to film safely on moving equipment, what Peloton might do with submitted footage, and how to make a clip appealing to brand teams. The following guide breaks the brief down, compares it to earlier Peloton calls, offers practical filming and editing advice, and outlines legal and privacy considerations members should weigh before hitting record.

What Peloton is asking for — the brief, step by step

Peloton posted the request to its Official Peloton Facebook Group and provided a submission form with specifications for both Bike and Tread users. The company’s message frames the campaign as a spotlight on the “amazing Bike community” and asks for “authentic, energetic videos” that show members enjoying their favorite rides at home.

Key technical and content requirements from Peloton’s brief:

• Film every clip in horizontal (landscape) orientation; portrait video will not be accepted.
• Use the highest resolution available on your device; aim for 1080p at minimum and 4K if your phone supports it.
• Capture two angles: a selfie-style close-up with the camera facing you while you ride/run, and a wider shot showing your Bike or Tread in its home environment.
• Film in a well-lit space, with natural light preferred where possible.
• Keep the camera stable for wider shots; a little movement is acceptable in selfie footage but avoid excessive shakiness.
• Ensure both the member and Peloton hardware are clearly visible in the frame.
• Avoid heavy filters or overly staged setups — Peloton wants natural reactions: smiling, laughing, singing along, celebrating milestones, pushing through difficult sections, and post-workout reactions.
• Avoid workout apparel with prominent third-party logos; footage featuring third-party logos “cannot be used.”

Those instructions prioritize a clean, authentic look while ensuring the brand and its hardware remain visible and identifiable. Peloton stresses horizontal framing for both angles, a notable decision that affects how members should position their cameras and crop footage.

How this brief differs from Peloton’s recent requests

Peloton has run multiple casting and UGC asks over recent years. Comparing the current call with prior ones clarifies what’s consistent and what has changed.

• Late-August casting call: Peloton recruited members for a professional in-person brand photo and video shoot in New York, scheduled for September 14–18. Applicants were asked to submit a 60–90 second self-tape as part of selection. That process was an application for an in-studio shoot and relied on select members traveling to New York if chosen.
• September 2025 UGC request: Peloton asked members to submit videos showing how Peloton equipment fit into their lives for a community-powered “film.” That brief encouraged both horizontal and vertical footage. It also specifically advised members not to film selfie-style while actively using equipment; instead, other people or a securely positioned device should capture footage.
• Current request (September, posted in Official Peloton Facebook Group): Unlike the 2025 brief, Peloton now requires horizontal-only footage and specifically asks for a selfie-style angle while members are actively riding or running. The current call is not an application to attend a later professional shoot; Peloton is requesting at-home footage that members capture themselves and upload via a submission form.

Shifts between these asks show Peloton experimenting with format, trying to balance safety and authenticity while collecting assets optimized for a particular media strategy. Requiring landscape shots signals an intent to use footage in traditional video formats — web, television, or widescreen social posts — rather than vertical-first platforms like Reels or TikTok. Asking for selfie footage while the device is in use is a clear bet on authentic, in-the-moment reactions that can’t be achieved by off-camera recorders alone.

Why brands like Peloton request user-generated content

Peloton’s ask fits a larger trend: companies increasingly turn to members and customers to supply content that feels real. There are several strategic drivers behind this approach.

• Authenticity drives engagement. Real users create believable moments that resonate with potential customers more than polished, studio-produced commercials. Campaigns built around everyday users often achieve higher engagement metrics on social channels.
• Cost efficiency. Professional shoots require crews, studio time, travel, and post-production budgets. Soliciting content from users reduces production costs and creates a larger volume of diverse material.
• Creative scale and diversity. A community-driven campaign can surface a wide array of settings, body types, ages, and geographies. Brands that value representation can build campaigns from assets showing actual customers in their homes.
• Social proof and community building. Running user-submitted media strengthens the sense of community. When brand users see peers featured, it reinforces belonging and promotes organic sharing.

Examples from other sectors illustrate these points. Apple’s “Shot on iPhone” campaign turned user photos and videos into billboard and television spots, showcasing the camera’s capabilities while highlighting everyday creativity. GoPro built its entire marketing playbook on user footage of action sports captured on compact cameras. Athletic brands have used member stories and images to grow followings and credibly demonstrate product performance.

Peloton’s campaign aims to capture the same advantages: authenticity, cost-effective content creation, and a richer visual library for product and marketing teams.

Practical filming guidance: gear, framing, and settings

Following Peloton’s technical brief is necessary, but small choices can decide whether footage is usable. Below are practical recommendations to help members produce high-quality clips that meet Peloton’s requirements and increase the chance of selection.

Camera gear and mounting

• Use a modern smartphone (iPhone 11 or later, most Android flagships) or a consumer camera that records in 1080p or 4K. Peloton requests the “highest resolution available.” If in doubt, set your device to 4K/30 or 1080p/60 for smooth motion.
• For wide shots, use a tripod or a stable surface. Lightweight tripods for smartphones cost $20–$50 and offer secure framing.
• For selfie-style shots while riding, use a secure mount that won’t shift or present a hazard. Consider mounting the phone to a stationary object off the bike, using a clamp or a selfie stick with a secure base. Avoid holding the device while actively riding, which introduces shake and safety risks.
• If you plan audio, use an external microphone (lapel mic) to improve voice clarity. Phone mics usually pick up room noise and music, but a lavalier clipped near your collar will capture clearer reactions.

Framing and composition

• Landscape orientation only. Frame yourself in the center or slightly off-center (rule of thirds) so facial expressions read clearly. For the wide shot, include the full Bike or Tread and enough surrounding context to show the home environment.
• Keep the Peloton screen partially visible to identify the platform, but don’t let it dominate the frame. Peloton wants the hardware clearly visible, not hidden.
• Avoid tight close-ups that crop out the equipment; for the selfie angle, show handlebars or part of the frame when possible to convey that you are mid-class.

Lighting and background

• Natural light is ideal. Position yourself facing a window or at a 45-degree angle to a light source to avoid harsh backlight. If using artificial lights, opt for soft, diffused lighting rather than overhead fluorescents.
• Declutter the background. A tidy space keeps focus on you and the equipment. If children or pets might enter frame, either keep them out of shot or be prepared to secure consent if they appear prominently.

Camera settings

• Frame rate: 30 fps for standard motion, 60 fps if you anticipate capturing fast movement and want smoother playback. If you shoot at 60 fps but plan to submit at 30 fps, edit accordingly.
• Exposure and focus: Lock exposure and focus on your face to avoid the camera shifting during your ride. Tap and hold on most smartphones to set AE/AF lock.
• Stabilization: Enable optical or electronic stabilization if available. For wider shots on a tripod, stabilization is less critical.

Audio tips

• Capture natural reactions: laughter, breathing, brief comments during rides. But remember Peloton’s licensing constraints for class music (see the Legal section).
• Avoid recording long stretches of instructor audio or the class soundtrack if your setup makes it dominant; this can complicate usage if Peloton does not control rights to background music in uploaded clips.

What to wear

• Follow Peloton’s direction to avoid workout apparel with prominent non-Peloton logos. Choose plain athletic wear or Peloton-branded gear.
• Bright colors read well on camera and help faces stand out against neutral backgrounds.

Safety while filming on equipment

• Prioritize balance and control. Don’t attempt awkward camera angles that interfere with your ability to ride or run safely.
• For intense intervals or heavy sprints, ensure the camera is mounted off the machine and will not dislodge into moving parts. Avoid handheld filming during high-resistance efforts.
• If you must film while moving, slow down or pause to capture reaction shots rather than attempting to film during peak exertion.

Example: a step-by-step plan for a two-shot submission

1. Prep the space. Tidy the background, set up a tripod 8–10 feet away, and adjust lighting so your face is lit evenly.
2. Wide shot (landscape). Mount your phone on a tripod or secure surface so the Bike/Tread and some surrounding room are clearly visible. Record 20–30 seconds of natural activity: starting cadence, settling into the ride, a smile or nod.
3. Selfie shot (landscape). Use a stable mount or an off-equipment clamp to capture a close-up while you ride. Keep the phone far enough to show your upper body and some motion. Capture reactions to music or the instructor, a brief laugh, and any milestone celebration.
4. Keep each clip concise. Peloton did not specify length in the public brief, but short, focused clips (15–30 seconds each) are easier to review and repurpose.
5. Review footage. Check for stability, framing, and whether apparel or visible logos violate Peloton’s instructions.
6. Upload via Peloton’s submission form and keep copies of your original files.

Editing and preparing files for upload

Peloton asks for high-resolution files and landscape orientation. Keep the following in mind when trimming and exporting your clips.

• Export settings: If you edit, export in H.264 or H.265 with a high bit rate to preserve quality. Match the native frame rate of the recording (30 or 60 fps) and maintain resolution (1080p or 4K).
• Avoid heavy color grading or filters that alter skin tone or make the video look staged. Peloton explicitly discourages “heavy filters.”
• Do not overlay copyrighted music or watermarks. If you cut in music, ensure you have the rights; otherwise leave audio as recorded or silent.
• Save master files. Upload the highest-resolution original when possible, and keep source files in case Peloton requests them.
• File naming: use a simple convention with your name and a brief descriptor (e.g., “JaneDoe_Bike_Wide_2024-09-10.mov”).

Length and shots

• The brief requests two angles but does not prescribe duration. Short, representative clips of 15–45 seconds each are typically sufficient for marketing teams. Capture several takes of each angle to provide options.

Where to upload

• Use Peloton’s submission form as specified in the brief. The company linked a form where members can read full filming guidelines and upload videos. Keep copies of submissions and notes of the date you uploaded.

Privacy, rights, and legal considerations

Submitting footage to a brand is more than sharing a moment. It involves granting rights, exposing personal context, and potentially capturing copyrighted material. Members should understand these implications before participating.

Rights and releases

• Most UGC submission forms include a license grant: by uploading, you grant the company a broad, typically perpetual, worldwide license to use your content across marketing, advertising, social media, and other channels.
• Read the submission terms carefully. Terms may include the right to edit, crop, or combine your clip with music and other footage without additional compensation.
• Some campaigns require a signed model release for minors or explicit consent to use likenesses. If children are in the frame, Peloton’s team may require additional documentation.

Music and instructor audio

• Peloton classes feature licensed music. Video capturing class audio could include copyrighted songs. Peloton likely has rights to use recordings of its classes within its owned channels, but the company’s ability to widely license member-submitted clips with third-party music may be limited.
• To minimize licensing complications, Peloton may prefer clips where class music is less prominent or where member reactions are the focus. Members who sing along should be aware their vocal performance could end up in a widely distributed ad.

Third-party logos and trademarks

• The brief prohibits footage with prominent third-party logos. This avoids legal conflicts and keeps the imagery aligned with Peloton’s brand.
• Remove or avoid clothing, posters, or visible packaging that includes other brand names.

Location and privacy

• Wide shots that reveal your home interior can reveal personal details. If you don’t want your living space shown, stage a neutral background or use a cropped close-up that still aligns with Peloton’s request.
• Consider who else might appear in the frame. If a partner, child, or roommate appears, secure their permission before submitting.

Compensation and credit

• Peloton has not indicated whether it will compensate contributors. Many UGC campaigns operate on the basis of voluntary submission in exchange for possible exposure. Assume no payment unless Peloton’s upload process specifies licensing fees or compensation.
• Credits: some brands credit contributors on social platforms; others do not. Don’t expect guaranteed attribution unless stated.

What Peloton hasn’t said

• Peloton did not disclose where the footage will be used. That means submissions might appear on social media, on Peloton’s website, in advertisements, or in other promotional materials.
• The company also hasn’t specified usage rights, payment terms, or the review timeline; members should review the submission form’s terms and conditions before uploading.

Legal risk management (practical advice)

• Read the terms and conditions on the upload page thoroughly.
• Keep originals of any files you upload and screenshots of the submission confirmation.
• If children or other adults appear, get written consent.
• Prefer footage where your surroundings are generic or staged to minimize personal data exposure.

Community impact and member perspectives

Peloton’s community has always been central to its brand. Spotlight campaigns that feature everyday members can strengthen that community, but they also create friction points.

Potential benefits for members

• Visibility. A member selected for use in marketing might gain recognition across Peloton channels and social platforms.
• Pride and validation. Seeing everyday riders featured creates a sense of shared achievement and celebration.
• Community building. Calls for submissions can inspire engagement and conversation within local and online Peloton groups.

Possible concerns among members

• Privacy. Not all members want their home environment or identity distributed widely.
• Representation. Members sometimes ask whether featured clips represent the broader community across age, body type, and ability.
• Compensation. Users often wonder if their contributions become owned by the company without pay or explicit credit.

How Peloton can maintain trust

• Transparency about intended uses and licensing terms reduces confusion.
• Clear guidance on privacy, usage, and whether Peloton will contact contributors before public use helps members make informed decisions.
• Inclusive selection and visible representation of a range of users help the community feel seen rather than exploited.

Real-world examples: lessons from other UGC programs

Brands across industries have learned how to design UGC campaigns that scale while treating contributors fairly.

Apple — Shot on iPhone Apple’s campaign used user photography to highlight the phone’s camera. The company curated submissions and ran them as billboards and TV spots while crediting contributors. Apple’s approach demonstrated how high-quality UGC can serve premium brand messaging.

GoPro — user heart of the brand GoPro’s identity rests on user-captured adventure footage. The brand aggregated spectacular clips into product promotions and highlight reels. GoPro emphasized community recognition and often spotlighted contributors by name.

Nike — community storytelling Nike has combined social posts and longer-form video around athlete stories, including grassroots participants. Nike’s campaigns show that UGC can feed both short-form social assets and longer narrative spots when producers stitch together participant footage with brand-produced material.

Lessons for Peloton

• Clear instructions plus examples of preferred shots produce better submissions. Peloton’s brief includes precise direction, which improves asset quality.
• Compensation expectations should be explicit when material could be used extensively or in paid media.
• Curated recognition — highlighting contributors on official channels and tagging them — can be a low-cost way to reward participation.

Checklist: how to prepare a submission that meets Peloton’s brief

Before you film, run through this checklist to improve the odds your clip will be usable.

Pre-filming

• Read Peloton’s full filming guidelines on the submission page.
• Clear your background of third-party logos and clutter.
• Wear non-branded or Peloton-branded workout apparel.
• Ensure children and other adults have consented or will be kept out of frame.

Equipment and settings

• Choose a device that records 1080p or 4K; record at the device’s highest resolution.
• Set orientation to landscape.
• Use a tripod for wide shots; use a stable mount for selfie-style footage or position the camera securely off-equipment.
• Lock focus/exposure on your face.

During filming

• Capture two angles: selfie-style close-up while riding/running and a wider shot showing the Bike/Tread and home.
• Aim for short clips (15–45 seconds per angle).
• Show authentic reactions: smiles, laughs, short celebratory gestures. Keep it natural.
• Avoid heavy filters or staged theatrics.

Post-filming

• Review clips for shake, cropping, third-party logos, or other disqualifying elements.
• Export in H.264/H.265 at the highest practical bitrate.
• Keep original files and take a screenshot of your upload confirmation.

Submission

• Use Peloton’s submission form and follow any additional file-size or format instructions.
• Retain copies of the submission terms you accept.

If Peloton selects your clip — what might happen next

Peloton did not clarify post-submission steps in its public brief, but typical workflows for UGC campaigns include:

• Review and selection: Brand content teams review entries and select usable clips.
• Follow-up requests: Peloton might contact contributors for higher-resolution files, signed releases or additional footage.
• Editing and licensing: Selected clips are edited and combined with other content for social posts, emails, ads or website use.
• Attribution and compensation: Some brands choose to credit contributors; others do not. Expect queries from legal or marketing teams if your clip is chosen for commercial use.

Prepare to be reachable and responsive after submission. If Peloton wants to secure additional rights or a formal release, timely replies increase the chance your footage is actually used.

Safety-focused guidance for filming on moving fitness equipment

Filming while on a moving Bike or Tread introduces safety considerations beyond standard smartphone videography. View safety as a primary constraint rather than an afterthought.

General safety tips

• Use a fixed mount or stationary recording point. Secure a camera off the bike so it won’t shift into contact with handlebars or pedals.
• Avoid obstructing the display or control surfaces. Your device or mount should not interfere with the Bike’s screen, resistance knobs, or emergency stop mechanisms.
• Test a few short takes before starting a longer ride. Confirm that the camera mount stays secure during sprints and jumps.
• If you film outdoors on a treadmill (rare for Peloton Tread users), be mindful of surroundings and never step off the belt to adjust a camera.
• When in doubt, stop pedaling and record a reaction or pose in the in-between moments rather than trying to capture maximum exertion footage.

Instructor etiquette and safety

• Keep instructor audio unobstructed by your own adjustments. Avoid loud exclamations that could be misheard as equipment malfunction.
• Don’t shout directions to a partner or group while recording; maintain a focused and safe workout environment.

How to increase the chance your clip is used

Being authentic is important, but a few additional moves make your submission more usable for editors and brand teams.

• Capture variety. Record multiple takes with slight differences in expression and duration. Provide options editors can cut between.
• Use natural, on-camera gestures. If you’re celebrating a milestone, keep the moment clear and easily visible.
• Include small context cues. A visible elapsed time on the bike, a leaderboard flash, or a brief glance at the class screen can help situate the clip as a real session without letting the screen dominate.
• Avoid staging. Peloton asked explicitly for natural moments. Overproduction reduces the authenticity that makes UGC valuable.
• Keep the audio useful. A clear laugh or a short “yes!” has more value than extended background music that editors must strip out.

Community reactions and commentary

Members tend to respond to brand calls in two broad ways: excitement about being featured and concern about rights and privacy. On social platforms and forums, calls like Peloton’s often spark practical questions — how to film safely, what to wear, and what the company will use footage for.

Some users embrace the opportunity as a way to represent their fitness journey or to show off creative home setups. Others push back on the potential for their likeness to be used without payment, or worry about the persistence of images online. Brands that acknowledge and address these concerns — by clarifying rights, offering follow-up, and limiting overly broad license terms — reduce friction and improve participation quality.

Final recommendations for members considering submission

• Read the submission terms and privacy policy on Peloton’s upload page before recording.
• Prioritize safety above cinematic ambition. A stable, safe clip beats a shaky but dramatic take.
• Follow Peloton’s technical specs: horizontal orientation, high resolution, natural lighting, no third-party logos.
• Capture natural, short moments rather than long stretches of workout footage.
• Maintain copies of everything you submit and note the date and terms you accepted.

FAQ

Q: Where can I find Peloton’s full filming guidelines and submission form? A: Peloton provided a link to a submission form and full guidelines in its Official Peloton Facebook Group post. Look for the entry that references at-home member submissions or use Peloton’s community channels to locate the official upload page.

Q: Does Peloton pay contributors for submitted clips? A: The public brief did not state whether Peloton offers payment. Many UGC campaigns operate on the basis of voluntary submission for potential exposure. Members should consult the submission form’s terms for any compensation details and expect that usage may be covered by a license grant rather than payment unless otherwise stated.

Q: Will Peloton credit me if they use my video? A: Peloton did not specify crediting procedures in the public announcement. Attribution practices vary by campaign and platform; members should assume that public credit is not guaranteed unless the submission terms promise it.

Q: Is it safe to film selfie-style footage while riding or running? A: Selfie-style footage introduces safety risks. Use a secure mount or position your camera off the equipment and ensure it cannot interfere with moving parts. Avoid holding the camera while performing high-intensity segments. If unsure, capture reactions during lower-intensity moments or immediately after a set.

Q: Can I wear branded clothing in my video? A: Peloton’s brief asks members to avoid apparel with prominent third-party logos. Wear Peloton-branded items or plain athletic wear to comply with the guidelines and avoid disqualification.

Q: What if children or other people appear in my submission? A: Obtain consent from anyone identifiable in your video. If children appear, you may need a signed parental release. Avoid filming minors without parent or guardian permission.

Q: Will capturing class audio or music cause licensing problems? A: Class audio and music may include licensed songs. Peloton likely anticipates this and may prefer clips where member reactions are the focus. Still, uploaded footage that heavily features copyrighted music can complicate licensing for external use. If music dominates your clip, be prepared that editors may need to mute or replace audio.

Q: What file formats and sizes should I submit? A: Peloton asked for the highest resolution possible and landscape orientation. Use common high-quality formats such as MP4 (H.264/H.265) or MOV. Check the submission form for any explicit file size or length restrictions before uploading.

Q: If Peloton selects my clip, will I need to sign additional releases? A: Possibly. Brands often request a formal model release or higher-resolution originals after selection. Keep your contact information current and be prepared to provide permissions if contacted.

Q: Can I submit clips I filmed earlier? A: The brief appears to ask for fresh footage that matches current guidelines. If you have older content that meets the technical and content requirements (horizontal, high-res, no third-party logos), you can try submitting it — but check the upload page for any timeframe requirements.

Q: What happens if my footage is rejected? A: Peloton did not detail the review timeline or rejection criteria beyond the published technical requirements. Rejections typically occur because of orientation issues, low resolution, visible third-party logos, excessive filters, or safety/red-flag content. Keep copies of rejected clips so you can re-shoot and resubmit.

Q: Are vertical (portrait) videos accepted? A: No. Peloton’s current brief requires all footage to be filmed horizontally in landscape orientation.

Q: How long should each clip be? A: Peloton did not prescribe a specific length in the public brief. Short, polished clips (15–45 seconds per angle) are usually most useful to content teams. Capture multiple short takes to increase selection odds.

Q: Will Peloton notify me if they use my video? A: Peloton did not say whether they will notify contributors whose videos are used. Expect follow-up in many campaigns, but do not assume automatic notification. Keep contact details up-to-date in your submission.

Q: How can I make my submission stand out? A: Prioritize clear framing, natural lighting, stable shots, and authentic reactions. Avoid heavy staging or filters. Including short moments of celebration, laughter, or visible engagement with the instructor increases the clip’s emotional resonance.

Q: Should I edit my clips before uploading? A: Light edits are acceptable to trim selection and improve clarity. Avoid heavy grading, filters, or adding music unless you own the rights. Upload the highest-quality master file if possible, and provide shorter edited versions if the submission portal allows multiple files.

Q: Is there a deadline to submit? A: Peloton’s posted brief did not include a public deadline. Check the submission form for any date-specific information and submit promptly if you intend to participate.

Q: Can I withdraw my submission later? A: The ability to withdraw depends on the terms of the upload agreement you accept. Review Peloton’s terms for any withdrawal or revocation clauses. If privacy is a concern, avoid submitting until you are comfortable with the licensing terms.

Q: Where will I get more help or advice on filming? A: Peloton community forums, local Peloton Facebook groups, and creator communities often share practical tips and setup photos. For technical help, consult smartphone camera guides or videography resources that cover lighting, composition, and stabilization.

Preparing and submitting footage for Peloton’s at-home video request offers members the chance to be part of the brand story. Follow the brief’s technical specs, prioritize safety, and carefully review the submission terms. Thoughtfully produced, authentic clips that capture real moments stand the best chance of resonating with Peloton’s content teams and the wider community.