How Much Does a Tonal Machine Really Cost? A Complete Breakdown of Upfront Price, Ongoing Fees, and Long-Term Value

Table of Contents

1. Key Highlights:
2. Introduction
3. What you pay up front: the hardware price and what it includes
4. Accessories that materially change cost and training options
5. Subscription fees: what you get and how much it adds over time
6. Installation, delivery, and additional services: small line items that add up
7. Calculating total cost of ownership: realistic examples and amortization
8. Comparing Tonal to alternatives: when it makes sense and when it doesn’t
9. Financing, warranties, and insurance considerations
10. Resale value, the used market, and depreciation
11. Practical home considerations: space, structural needs, connectivity, and noise
12. Maintenance, repairs, and expected lifespan
13. How to save money without undermining training
14. Who benefits most from a Tonal purchase?
15. Making the purchase decision: questions to ask and a short checklist
16. The long view: expected outcomes versus cost
17. FAQ

Key Highlights:

• The true cost of Tonal combines the upfront hardware price, necessary accessories, a monthly membership, and professional installation—expect the first-year outlay to be significantly higher than the base sticker price.
• Evaluating value requires amortizing total costs over realistic ownership horizons, comparing alternatives (gym, personal trainer, other home systems), and matching the device’s strengths to your training priorities.
• Several practical strategies—bundled purchases, financing, careful accessory selection, and checking the used market—can reduce the total expenditure without sacrificing core functionality.

Introduction

Buying a wall‑mounted digital strength trainer like Tonal is more than purchasing a piece of equipment. The decision blends lifestyle, training goals, and household logistics with a multi-part financial commitment. Tonal pairs hardware that simulates weight with software that programs and coaches, which means cost shows up in several places: the machine itself, attachments that expand its exercise library, a recurring subscription for guided content, and professional delivery and mounting. Understanding the full picture prevents sticker‑shock, clarifies what you actually gain, and helps you decide whether this machine, another solution, or a combination of options best supports your fitness objectives.

This article breaks down each cost component, models typical ownership scenarios, compares Tonal to gym memberships and personal training over time, and offers practical ways to reduce expense without degrading results. Realistic sample calculations and use cases illustrate how different buyers—single professionals, couples, families, or serious lifters—should approach the investment.

What you pay up front: the hardware price and what it includes

The headline figure for Tonal is the hardware or base price. That price covers the wall‑mounted unit, the digital electromagnetic resistance system, the touchscreen interface, integrated sensors, and access to a basic set of on‑device workouts. The hardware is purposefully engineered to deliver progressive resistance that mimics free weights and cable machines in a compact footprint.

How the base price functions

• It secures the physical product and limited out‑of‑the‑box functionality.
• It does not usually include all accessories or a comprehensive content subscription.
• Because Tonal is mounted and hardwired in many installations, the base price presumes professional installation will follow, which is usually billed separately.

Representative market figures Manufacturers of premium home gym systems price hardware above standard cardio machines because of the integrated software and proprietary resistance tech. Using representative market figures, the Tonal hardware typically falls in the several‑thousand‑dollars band. That positions it above single‑use machines (treadmills, rowers) but below the combined space and equipment cost of outfitting a full home gym with barbells, racks, and plates.

Why hardware costs can feel high

• Research and development for electromagnetic resistance and machine learning algorithms increase manufacturing cost.
• The integration of sensors, touchscreen, and a tightly controlled safety and mounting design raise production and quality‑control expenses relative to simple mechanical devices.
• The hardware is designed as an anchor for subscription content, so the company places value on a durable, premium feel that justifies ongoing service fees.

What to check before purchase

• Confirm whether basic mounting hardware and a power plug are included or sold as add‑ons.
• Verify warranty coverage length and what it covers (components, touchscreen, motors).
• Ask about delivery and installation pricing upfront so the total initial invoice can be compared across offers.

Accessories that materially change cost and training options

The Tonal unit is designed to be modular through accessories. These attachments expand the movement library and permit more traditional lifts and functional movements. Selecting the right accessories—or deciding to skip some—directly influences both initial expense and long‑term satisfaction.

Common accessories and their role

• Smart Handles: These are the primary interface for many pulling and pressing exercises. They enable single‑arm work and a wide range of movement patterns. Smart handles are essential for most Tonal programs.
• Smart Bar: Acts like a barbell for squats, deadlifts, rows, and presses. The smart bar makes two‑handed compound lifts feel natural and opens the machine to heavier compound movements.
• Rope Attachment: Useful for triceps pushdowns, face pulls, and varied core work. Adds functional variety.
• Bench: An adjustable bench increases exercise options and stabilizes pressing and rowing positions. Useful for progressive overload in horizontal movements.
• Recovery Tools (roller, bands): Lower‑cost items that support mobility and pre/post‑workout recovery.

Price impact and accessory bundles Individually, accessories vary in price. Bundles are often offered to lower per‑item cost and to ensure buyers receive a coherent set that covers most programs. Purchasing multiple accessories at once can add a substantial percentage—often 20–50%—to the initial hardware price. For many buyers, the accessories determine whether Tonal replaces gym workouts entirely.

Which accessories are essential

• Smart handles and the smart bar are widely considered core. Without them, many compound lifts are either awkward or impossible.
• A bench is essential for users prioritizing pressing volume or those who prefer seated and supported positions.
• Less expensive items like a rope or roller can be deferred without limiting progress for beginners, though they add functional versatility for advanced programs.

Decision pathway

• Prioritize accessories that match your primary training goals (strength vs. functional conditioning vs. rehabilitation).
• If budget constrained, start with the smart handles and add a bench or bar later; the machine still provides useful resistance options.
• Investigate second‑hand accessory availability, particularly if you have time flexibility and live in a market where Tonal resales occur.

Subscription fees: what you get and how much it adds over time

The technology side of Tonal—guided workouts, coaching, adaptive programming, and progress tracking—resides in its subscription service. Hardware without the software reduces the experience to a calibrated resistance machine with limited programming. The subscription is the system’s intellectual property.

What the subscription unlocks

• An expanding library of on‑demand workouts across strength, conditioning, mobility, and sport‑specific plans.
• Personalized training plans that adjust resistance and volume using sensor feedback and performance history.
• Live classes or coach‑led sessions when available, plus member community features and goal tracking.
• Programmed progressions that automatically scale resistance and recommend deloads or technique work.

Typical subscription structure Memberships are usually offered monthly or annually, with annual billing often lowering the per‑month cost. Subscriptions comprise a material recurring cost that accumulates steadily. Buyers should treat this as an essential part of the total cost of ownership.

Value considerations

• For users who value coaching, structure, and accountability, the subscription can replace a significant portion of in‑person coaching and justify its fee.
• Users who prefer third‑party programming or have a disciplined plan may find subscription fees less cost‑effective. Tonal’s adaptive resistance and rep counting still offer benefits beyond static programming.

How to evaluate the subscription’s worth

• Compare the functionality and coaching quality to what you would otherwise buy: personal training sessions, small‑group classes, or a structured gym program.
• Audit the library for styles you enjoy—if most content aligns with your preferences, value increases.
• Check family‑oriented policies: some systems offer multi‑user accounts under one fee; others require extra payments for multiple profiles.

Installation, delivery, and additional services: small line items that add up

Mounting a heavy, wall‑anchored machine is not a DIY weekend project for most households. Professional delivery, installation, and sometimes electrical work are typical. These costs are often underemphasized in marketing but show up on the final invoice.

Common installation elements

• Professional delivery and in‑home placement: may include stair removal, debris hauling, and debris disposal.
• Professional mounting: attachment to studs, reinforcement if necessary, and precise level alignment.
• Electrical work: running a dedicated circuit or outlet, especially in older homes without conveniently placed power.
• Network setup: ensuring stable Wi‑Fi connectivity or running an Ethernet connection for stable streaming.

Cost drivers

• Home layout complexity: stairs, narrow halls, or heavy doors increase labor and time.
• Wall type: brick, block, or nonstandard studs may require specialized anchors or a mounting plate.
• Distance from delivery hub: remote or rural deliveries can incur surcharges.

Budgeting guidance

• Obtain a written estimate for delivery and installation before purchase and include it in your total cost comparison.
• Ask whether the manufacturer or retailer runs periodic promotions that bundle free or reduced installation.
• Consider the total first‑year investment separately from ongoing costs to see the true initial commitment.

Calculating total cost of ownership: realistic examples and amortization

Evaluating Tonal’s affordability requires modeling how expenses appear over time. Two realistic ownership horizons—three years and five years—help compare Tonal to alternative fitness spending.

Example assumptions (representative market figures)

• Hardware: $2,995
• Accessories bundle (handles, bar, bench): $800
• Installation and delivery: $199
• Membership: $49 per month ($588 annually)
• Total first‑year cost = hardware + accessories + installation + 12 months membership = $2,995 + $800 + $199 + $588 = $4,582

Three‑year amortization

• Total cost over 3 years = first‑year cost + membership for years 2 and 3 ($588 × 2) = $4,582 + $1,176 = $5,758
• Average annual cost = $5,758 / 3 = $1,919 per year
• Average monthly cost = $160 per month

Five‑year amortization

• Total cost over 5 years = first‑year cost + membership for years 2–5 ($588 × 4) = $4,582 + $2,352 = $6,934
• Average annual cost = $6,934 / 5 = $1,387 per year
• Average monthly cost = $116 per month

Interpretation

• The upfront sticker is only part of the story; subscriptions shift the marginal monthly cost upward.
• Over longer ownership, the effective monthly cost declines as hardware is amortized, improving value if you use the system consistently.
• These numbers exclude electricity, possible repairs, and complementary gear (mats, dumbbells).

Comparing to gym costs and personal training

• Traditional gym membership: widely variable; many mid‑tier gyms run $30–$80 per month. High‑end clubs exceed $100/month.
• Personal trainer: one session can cost $50–$150 depending on location and coach experience. Weekly training quickly exceeds subscription costs.
• A household that would otherwise pay $150/month for gym access and occasional personal training may reach parity with Tonal within a few years, depending on usage.

Real‑world example: busy professional

• If a professional pays $100/month for a gym and $150/month for two sessions with a trainer every other week (average $75/month), that’s $175/month or $2,100/year.
• Over three years, $6,300 compares to Tonal’s three‑year $5,758 (using the representative figures above). For this user, Tonal becomes cost‑competitive while adding convenience and on‑demand scheduling.

Comparing Tonal to alternatives: when it makes sense and when it doesn’t

Tonal’s design emphasizes progressive strength training with integrated coaching. Fit buyers are those who prioritize structured resistance, want to eliminate commute time, and appreciate compact setups. Alternatives include full home gyms (racks, plates), other smart strength systems, boutique gym memberships, and combinations of cheaper machines plus remote coaching.

When Tonal is a strong match

• Limited space: Tonal’s wall footprint is small relative to racks and plate sets.
• Motivation driven by coaching and programming: the adaptive subscription can add discipline and progression.
• Households with multiple users: Tonal supports multiple profiles and can centralize family strength training in one device.
• Safety concerns or lack of a training partner: digital spotter features and guided progressions reduce risk without a human spotter.

When other options may be preferable

• Priority on Olympic lifting or maximal barbell work: dedicated racks and heavy plates still outperform Tonal if the primary goal is one‑rep max strength sports.
• Extremely cost‑sensitive buyers: basic free weights and bars offer unmatched cost per pound of resistance and indefinite upgradeability.
• Users who prefer unstructured or group fitness experiences: boutique studios and group classes deliver social environments Tonal cannot fully replicate.

Alternative smart systems and hybrid configurations

• Some systems focus on AI coaching for form or leverage different resistance mechanisms. Prices and content models vary; compare hardware, subscription model, and accessory availability.
• Hybrid setups (a small rack, adjustable dumbbells, and a subscription coaching app) can approach Tonal’s programming quality at lower hardware cost but with larger space needs.

Financing, warranties, and insurance considerations

For many buyers, financing spreads the upfront expense into monthly payments that make decision‑making easier. Warranty coverage and the possibility of damage or theft also factor into the overall financial risk profile.

Financing options

• Manufacturers and retailers frequently offer financing with terms ranging from 12 to 60 months. Interest rates and promotional 0% APR deals change frequently.
• Financing increases monthly cash outflow but reduces immediate budget strain; include interest when evaluating true cost. Example: $2,995 financed over 36 months at 6% APR yields higher total paid due to interest.

Warranty and support

• Standard warranties typically cover defects in components for a defined period; extended warranties or service plans may be available for purchase.
• Extended coverage can be cost‑effective if you expect heavy daily use or if replacement parts and labor would be costly.

Homeowners insurance and theft

• Check whether your homeowner or renter insurance policy covers fixed fitness equipment and whether increased value to the home changes premiums.
• In rental scenarios, check lease terms for mounted equipment and potential liability. Some landlords may prohibit hard‑mounted installations without permission.

Resale value, the used market, and depreciation

Home fitness equipment depreciates, but some high‑end devices retain value better than generic cardio machines due to limited production, brand cachet, and the cost of new units. The used market for Tonal develops as more units move into second‑hand channels.

Factors that influence resale value

• Condition and age: well‑maintained units with current software compatibility fetch higher prices.
• Whether accessories and original packaging are included.
• Transferability of subscription services: some platforms require account migration or new subscriptions; this can reduce used‑market appeal if prospective buyers must buy a new membership.

Buying used

• A used Tonal might reduce upfront hardware cost significantly but verify that the device is compatible with current software and that any hardware recalls or updates have been addressed.
• Insist on a hands‑on inspection or video walk‑through: check screen function, mounting hardware, and accessory condition.
• Clarify whether the unit can be deregistered by the seller so you can register it under your own account.

Depreciation expectations

• Expect steep depreciation in the first year, with a slower decline in value over the next few years, similar to consumer electronics and high‑end fitness gear.
• Keeping receipts, maintenance records, and original accessories improves resale prospects.

Practical home considerations: space, structural needs, connectivity, and noise

Tonal’s installation demands more than floor space. Mounting, ceiling height, and network performance all affect installation feasibility and user experience.

Space and mounting

• Tonal requires a clear vertical wall area for mounting; confirm clearance for full range of motion and accessory use (e.g., bench space for presses).
• Ceiling height matters if you plan to perform overhead movements with full extension. Lower ceilings or confined rooms can limit exercise range or require alternative setups.

Structural considerations

• Most installations anchor to studs in framed walls or to a mounting plate inserted into block or masonry. Reinforcement may be necessary in older constructions or walls with unusual framing.
• Renters should obtain landlord approval before mounting; landlords may require professional detachment and wall repair on removal.

Connectivity and power

• Stable Wi‑Fi is necessary for streaming classes, software updates, and real‑time coaching. A wired Ethernet connection can be ideal in environments with spotty Wi‑Fi.
• The unit draws more power than a simple piece of equipment; confirm a nearby outlet and whether a dedicated circuit is recommended.

Noise and household impact

• Tonal is relatively quiet compared to heavy dropping weights, but attachments and movement can create noise that travels in multi‑unit housing. Consider floor protection and wall padding if noise transfer is a concern.

Maintenance, repairs, and expected lifespan

High‑end electronics and motors require maintenance considerations similar to other smart appliances. Planning for occasional repairs or software maintenance avoids surprises.

Routine care

• Keep moving parts free of dust and inspect cables and attachments for wear.
• Follow manufacturer guidance for cleaning screens and handles to avoid damage to sensors.

Repairs and part replacement

• Mechanical components under frequent stress (handles, bars, mounting hardware) can wear; verify availability and cost of replacement parts.
• Service visits for mounting or internal repairs may be pricier than standard gym equipment maintenance.

Software updates and obsolescence

• Regular firmware and software updates maintain performance and add features; check whether older hardware receives continued support. Software obsolescence can impact long‑term functionality if a company stops updating older units.

Expected useful life

• With proper care, expect several years of useful service—five years is a reasonable baseline for electronics‑integrated fitness equipment, with potential for longer if components are replaceable and software support continues.

How to save money without undermining training

Several practical tactics reduce the total cost while preserving most of Tonal’s benefits.

Wait for bundle promotions and seasonal sales

• Retailers and the manufacturer sometimes offer accessory bundles, reduced subscription trials, or installation credits during holiday seasons or promotional events.

Prioritize accessories

• Begin with the core set—smart handles and a smart bar—then add a bench after you evaluate usage patterns. Deferring lower‑impact items lowers upfront costs.

Use financing strategically

• If promotional 0% APR or low‑interest options are available and you can reliably pay monthly, financing reduces upfront stress without dramatically increasing total cost. Avoid high interest that nullifies the purchase’s financial logic.

Check the certified refurbished and resale market

• Shorten the payback period by purchasing a well‑inspected used unit, or buy new and sell after heavy use to recoup a portion of the cost.

Leverage multi‑user households

• Splitting the effective monthly cost across multiple family members reduces per‑person expense and increases utilization—an important factor in amortization.

Trial periods and satisfaction guarantees

• If the provider offers trials or return windows, use them to ensure the machine fits your movement preferences and home environment before committing long‑term.

Alternative hybrid approach

• Combine a lower‑cost smart programming subscription with minimal hardware (adjustable dumbbells and a bench) to create a near‑equivalent training stimulus at lower hardware cost but with more manual setup and less automated resistance progression.

Who benefits most from a Tonal purchase?

Tonal fits specific needs better than others. Identifying which profile matches you helps determine whether the investment produces good value.

Ideal user profiles

• Time‑pressed professionals who struggle to reach a gym consistently and value on‑demand coaching. Convenience turns into tangible savings by removing commute and scheduling friction.
• Households with multiple users seeking a single, compact solution for varied fitness goals. Multi‑profile programming increases per‑person value.
• Individuals focused on structured strength progression who appreciate guided load adjustments and rep counting. The adaptive resistance fills the role of a human spotter across many lifts.
• Rehab and mobility clients working with physical therapists who want controlled resistance and programmable movement patterns.

Less suitable profiles

• Competitive powerlifters or Olympic lifters whose primary goal is maximal barbell work and heavy loading—these athletes usually prefer full racks and heavy plates.
• Enthusiasts on very tight budgets who are satisfied with basic, uncoached free‑weight setups.
• People who prefer group social experiences from boutique studios; Tonal is primarily a solitary or small‑group home device.

Real‑world examples

• A dual‑income couple with two kids who struggle to attend the gym might find Tonal’s scheduling flexibility and family profiles justify the outlay because both adults use the system five times per week.
• A single athlete training for competitive lifts may find spending on a modular rack and calibrated plates provides better specificity for heavy loads, while using Tonal as an accessory tool if space permits.

Making the purchase decision: questions to ask and a short checklist

A thorough decision process avoids buyer’s remorse and maximizes return on investment. Use this checklist before hitting buy.

Pre‑purchase checklist

• What is my realistic usage frequency? (Aim for a minimum of 2–3 sessions per week to justify premium home equipment.)
• Which accessories are essential to meet my primary goals? Prioritize those in the first purchase.
• What financing options and warranty terms are available? Calculate total cost over your intended ownership period.
• Does my home support the installation structurally and logistically? Obtain a professional site assessment if unsure.
• What is the cost of alternatives (local gym, trainer, home free weights) for a like‑for‑like comparison?
• Are there promotions, bundles, or certified‑preowned options available?
• How many users will share the device, and will the subscription accommodate multiple profiles under one fee?

Negotiating and timing strategies

• Time a purchase around major sales or when bundled accessories are discounted.
• Ask whether the seller offers free or reduced installation during promotions; installation fees are often negotiable.
• Consider a trial period if the company offers satisfaction guarantees that allow returns within a set window.

The long view: expected outcomes versus cost

Value is not just dollars spent; it is the fitness outcomes you achieve consistently over time. A well‑used Tonal can produce strength gains, improved movement quality, and structured progression that may replace the need for paid coaching or a gym membership.

Outcomes that justify cost

• Measurable strength increases with progressive overload, especially for users who previously lacked coaching or structure.
• Improved adherence due to convenience and structured programs—behavioral consistency is a powerful multiplier of results.
• Reduced time lost to commuting, flexibility in scheduling sessions, and integrated recovery programming that saves on external therapy.

When cost may not be recouped

• Low utilization: if the device becomes an occasional appliance, cost per workout becomes high.
• Mismatch between programming and user preference: if the content doesn’t match training style, motivation can drop and value declines.
• Rapid software or hardware obsolescence that forces upgrade cycles or additional purchases.

FAQ

Q: What is the single biggest hidden cost when buying a Tonal?
A: The subscription is the most consistent ongoing expense that buyers sometimes overlook. While the hardware is the one‑time large payment, subscriptions accumulate year after year and should be included in any cost comparison. Installation and accessory bundles are the most common near‑term surprises on the invoice.

Q: Can I use Tonal without a membership?
A: Tonal’s hardware can perform basic resistance functions without an active membership, but many guided programs, progress tracking, and adaptive features require a subscription. Without the membership you lose a substantial portion of the convenience and coaching value built into the system.

Q: Is Tonal worth it compared with a gym membership?
A: Worth is subjective and depends on usage, training goals, and household dynamics. For someone who trains consistently at home and values guided strength programming, Tonal can equal or beat the cost of a mid‑tier gym plus occasional personal training within a few years. For infrequent exercisers or those who value social classes, a gym membership may be more economical.

Q: How long should I plan to keep a Tonal to justify the cost?
A: A conservative horizon is three to five years. The longer the ownership horizon—assuming consistent use—the better the effective monthly cost and return. Resale can recoup some initial outlay, but first‑year depreciation is typically steep.

Q: Are there financing options and do they make sense?
A: Financing is available through many retailers and manufacturers. It makes sense if it aligns with your cashflow and if interest is low. Always calculate the total interest paid and compare the financed total to the benefits of immediate ownership.

Q: Can renters install a Tonal?
A: Many renters can install Tonal with landlord approval. Professional installation may be reversible, but you should confirm lease terms, potential security deposits, and whether landlord permission is required for drilling or structural modifications.

Q: Does Tonal work for serious lifters?
A: Tonal is excellent for structured strength training, progressive overload, and accessory work. Serious lifters focused on maximal barbell performance may still prefer a dedicated rack and heavy plates for specificity. Tonal serves well as a complement for volume, accessory strength, and technique work.

Q: Should I buy accessories immediately or add them later?
A: Prioritize core accessories that align with your primary lifts—smart handles and smart bar—as they unlock the majority of useful movements. Less critical items, like some recovery tools, can be purchased later according to need and budget.

Q: Are used Tonal machines a good value?
A: Used units can lower upfront cost but require due diligence: confirm software compatibility, hardware condition, accessory completeness, and transferability of any membership or registration requirements. Certified refurbished devices from authorized channels offer better risk profiles.

Q: How do I estimate my break‑even point compared with gym and trainer costs?
A: Calculate total Tonal outlay (hardware + accessories + first year subscription + installation), then compare annual recurring costs to what you currently pay for gym and training. Divide the upfront differential by the annual savings to find the number of years to break even. Account for usage intensity: higher utilization shortens the break‑even period.

Q: What are practical tips to reduce my total cost?
A: Buy during promotions, choose accessories thoughtfully, consider financing with favorable terms, explore certified refurbished or reputable resale options, share the device among household members, and confirm that installation costs are clearly stated before purchase.

Q: How much space do I need for Tonal?
A: Aside from wall space for the unit, allow bench and movement clearances. Ceiling height should accommodate overhead movements. Consult the manufacturer’s installation guide for exact clearance recommendations and measure your intended area before purchase.

Q: Is the subscription transferable if I sell my Tonal?
A: Transfer policies vary. Often memberships are tied to an account rather than hardware, so new owners may need to initiate a membership. Clarify transferability when selling or buying used to avoid surprises.

Q: What are the environmental considerations?
A: Tonal’s electronics and heavy components have an environmental footprint similar to other large appliances. Extending useful life, reselling, and buying refurbished reduce overall impact.

Q: Will Tonal replace a personal trainer?
A: It can replace many functions of a personal trainer—programming, progression, accountability, and technique cues—especially for general strength and conditioning. For highly specialized coaching or technique refinement in elite sport lifts, human coaches retain advantages in spotting, tactile feedback, and nuanced programming.

Q: How noisy is Tonal for apartment living?
A: Tonal operates quietly relative to dropping free weights, but moving attachments and bench use generate noise. Consider floor padding and testing for noise transfer if you live in multi‑unit housing.

Q: What warranties or guarantees should I look for?
A: Aim for a warranty that covers major components (touchscreen, motor, drive) for at least one year, with options to extend. Confirm what the warranty covers (parts, labor, shipping) and how claims are handled.

Purchasing Tonal is a multi‑dimensional decision that blends hardware, software, installation, and lifestyle considerations. Total cost is the sum of visible line items and less obvious recurring fees. For buyers who will use the system frequently, value rises quickly as convenience and guided programming replace alternative costs and behavioral barriers. For those who use it intermittently or prioritize heavy barbell specificity, a more incremental or hybrid purchase strategy is prudent. Assess usage expectations, run amortization examples with concrete figures relevant to your market, and prioritize the accessories and services that deliver the most value for your training goals.